Adidas vs Puma - The Dirty Battle For Star Athletes
The story delves into the intense rivalry between sneaker giants Puma and Adidas during the 1960s, culminating in the "Pele Pact" - an agreement where neither company engaged in a bidding war for the legendary soccer player Pele. Pele, frustrated by the lack of a deal with either company, eventually signed with a smaller English company, Stylo. However, a last-minute offer from Puma, including significant financial incentives and a cut of sales, changed the game, leading to a strategic move by Pele to showcase Puma's brand during the 1970 World Cup, marking a pivotal moment in sports endorsements.
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